007: James Bond

In a world where each streaming service is only as good as its latest hit, how does one build a truly differentiated brand?

How does one celebrate the 60th anniversary of the world’s most famous spy?

Amazon Prime Video and MGM Studios came together to celebrate James Bond’s 60th Anniversary in a way that brought Brand, Franchise, and Product together in an unprecedented way.

“The only thing better than enjoying a great film is immersing yourself in the fandom. Where the story doesn’t stop at the credits but keeps going.”

While Prime Video’s popular titles bring viewers in, its differentiated, immersive product experience sets it apart.

Amazon’s in-app entry point to an extended ecosystem of fandom is X-Ray, which extends the story beyond the credits. In every scene, you can pause to learn about the characters and the world, listen to the soundtrack, read the book, shop the look, and unlock a deeper multi-dimensional experience.

While all streamers sell stories, only Amazon Prime Video can show you where your favorite stories can take you.

Crack 007’s Secret Code
With Prime Video

To celebrate Bond’s 60th anniversary, Prime Video brought together all 25 James Bond Films for the first time ever with a 360 campaign that invited viewers to not just passively watch the films, but to actively play a role in the world of 007.

This first-of-its-kind branded product experience enabled fans to leverage Prime Video’s X-Ray to reveal the hidden clues hidden within all 25 James Bond films to crack the code to unlock exclusive memorabilia, content, and even the Triumph Motorcycle Bond rode in a heart-pounding car chase in the latest film.