With an unconventional background working in addiction recovery in South America, design and startup culture, I'm an ambidextrous global marketer and strategist with experience in not only forging brand and marketing campaigns to evolve the world's most iconic brands including Nike, Apple, IMAX and The Grammys to be continuously relevant today, but also helping new age brands like Airbnb, Instagram, Uber Eats and Amazon Prime Video define their role in the market, the lives of consumers and culture at large.

I not only understand the power of traditional brand planning and leveraging psychological insights to forge a compelling single-minded strategy to shift consumer perceptions, but also the power of comms, digital and social strategy to optimize how these messages travel through the world to hit the right people, at the right time, to drive record-setting business results.

I use my untraditional background and insatiable curiosity about people, culture, and motivation to constantly pioneer new ways to solve business problems or change the game entirely.