AMAZON PRIME:
it’s ON PRIME

Amazon Prime is a fast-growing membership service around the world. But in a world of subscription fatigue, consumers are constantly evaluating which subscriptions to add, keep, and cancel.

I partnered across Amazon’s core, Shopping, Streaming, and Music units to create a collaborative campaign to drive Prime Subscriptions and Engagement while establishing Prime’s cultural relevance as the most useful membership service for life’s moments big and small.

Prime’s collection of benefits doesn’t make it just a handy delivery service, it’s suite of benefits act as a flywheel of inspiration and enablement to quickly and easily pursue life to its fullest in those rare windows when inspiration strikes.

BRAND POSITIONING:
Prime helps you get more out of whatever you’re into or getting into.

FORMULA: 
-Someone discovers a new life-altering subject through Prime’s suite of streaming and music benefits.

-Inspiration strikes to explore the new subject.

-Prime’s speed, selection, & convenience enables them to pursue it with ease.

A new global brand platform for Amazon Prime showcasing the unique role of inspiration and enablement that only Prime can offer.

Whatever You’re Into, Or Getting Into,
It's On Prime. 

The campaign celebrates Prime’s role in consumers’ lives while showcasing all of the Prime benefits and offerings across fast delivery, savings, entertainment, health, and more with extensions across broadcast television, streaming, out-of-home, paid social, and digital display.

Streaming, Shopping, Saving — It's On Prime.