Instagram is the premiere destination for 2Billion+ people to explore and share who and what matters to them.

At the end of 2021 Instagram wanted to showcase the impactful role it plays in the lives of its users with a global end of year Brand + Product share-worthy experience.

I partnered with product, data science, marketing, and PR to create product experience to help our users share the most impactful moments of their year.

Instagram Stories is where we share our daily lives: From the momentous to the mundane, the moments and memories you shared throughout the year are a reflection how you spent it, who you shared it with and everything you explored. Above all it’s a summary of what and who what matters to you.

Your Stories are where you tried on new ideas and experiences for size and decided what fit.

As the year closes where better to reflect and reminisce on what to take with you into the new year than your life archive documented throughout the year in your IG Stories Archive?

What’s your Story for 2021?

Instagram launched our first end-of-year product x brand feature: Playback.

A creation tool within Stories that lets you look back on your favorite moments & memories and share a Playback of the stories that made your year.

Our in product x brand experience is:

Meaningful: It helps you look back on the moments and memories that mattered to you and lets you share them with your community.

Easy To Use: It auto populates 5 stories from your archive making it a quick and easy to understand the feature that lets you share your top moments with your friends.

Customizable: Your Playback can be as a light a lift or as customizable as you’d like with the ability to choose and edit up to 10 stories from your archive and customize them with color, music and what ever vibes you want to ride into the new year.

Your story is yours to make with Instagram.