IG: WELL BEING TOOLS

Instagram is committed to protecting to the well-being of its users and has created a suite of tools to give users control over their experience.

Because each person’s experience with well-being is so personal our users voiced that they want agency and control in how to best use these tools within the context of their lives.

The objective of this campaign was to drive awareness, understanding and usage of these tools in an aware and human tone that would land with teens.

There’s a negative stigma about using well-being tools online, that it’s for the thin-skinned.

When it comes to well-being we encourage our friends to use tools to protect themselves while we struggle to use them ourselves.

(Ex: Many teens recommend their friends use tools like block but fail to use them on their own.)

At times it’s easier to be a good friend to those around us than it is to ourselves.

When it comes to your well-being:
Take Control and Be A Friend Like You

Using well-being tools isn’t a sign of weakness, it’s an empowered act of taking care of yourself like you would your friend.

Nobody knows when it’s time to use Instagram’s well-being tools in the context of your life like you do.

So take control and be a friend like you.