Most Facebook users didn't know about the Stories sharing feature, how to use it, or it’s value to their lives. Facebook teamed up with us to create a campaign to educate their users about the 24-hour feature not only functionally but emotionally.

With the looming pressure of being seen as seeking external validation or “over-sharing” we feel pressured, vulnerable & even afraid to share about ourselves online.

But being vulnerable, opening up & sharing about ourselves is a risk we have to take if we want to experience connection.

Armed with our mission of giving people permission to open up and start sharing again, we created a campaign featuring real people (not actors), sharing the intimate unpolished moments of their lives.

Demonstrating that sharing our lives on Facebook Stories brings us closer to the people we care about.

Spanning the globe, our productions featured real Facebook users sharing:

More Celebrations
More Love,
More Adventure
More Laughter.